Make this part of the Research phase of Preparing a CMA presentation

When we speak of CMA, we think about "comps, boundaries, when sold, how sold...the basics.

An important part of providing the best market analysis, believe it or not, comes from your initial discussion with the seller prospect. Using "open ended" questions, discuss with them their:

EXPECTIONS, THEIR MOTIVATION AND PREVIOUS EXPERIENCE.

The objective in our Market Evaluation presentation is to effectively communicate data as it applies to their specific situation. Build rapport, which builds Trust, which builds Credibility, which results in a signed listing contract with A SALABLE LISTING PRICE. I predict a bank deposit soon.