Are You Excited?

"kick off". You set your goals for 2009...you have written and rewritten your 09 business plan...everything is in order...budget is prepared. Wow! 2009 will be exactly as you thought it would be! Three already underway. Good luck. (It's about "marketing", isn't it?)

Developing the Marketing Habit

Second set of marketing tips:

· Invite a customer or prospect to your office for coffee or to discuss new ideas

· Recognize a special prospect or customer

· Post new information on your website

Developing the Marketing Habit

Here are three tips...do one or do them all TODAY

· Hand write a thank-you note to a prospect or customer
· Enter customer or prospect names into a database
· Visit a competitor's website

SERVICE, SERVICE, SERVICE

"More small businesses lose customers [due to] poor service than bad products," says Fortini-Campbell. Your business's most important marketing tool is the way you conduct sales and service customers. Every time you do work for a client, you are marketing yourself, she says. When you do that well, customers pay you back with loyalty and referrals.

Incorporate marketing into your daily activities.

Part of the marketing mindset suggests that you should be thinking about marketing all the time. Not quarterly, not monthly, not weekly, but every single day. The experts have told us
that doing anything for 21 days in a row will eventually turn into a habit for you. A Marketing habit is a great thing for your business to have. In post licensing courses we suggest that you do one thing every day that is related to marketing for your business and do it at the beginning of the day before you start the routine--and forget all about your planned tasks. We are going to develop a system that depends upon 3-5 marketing related activities be included each day, not "just one". In fact, I will share some of the list of marketing idea's you can do each day, until it becomes a "habit". Three weeks of non marketing will become a habit and that is not good for your business. Stay tuned for some marketing tips that can be used to help form that marketing habit.

SAVVY BUYER? NEED MORE SAVVY?

Go to www.hottipsforhomebuyers.blogspot.com

Build Your Value...A theme repeated over and over in Post Licensing Class

Ask questions that are designed to be answered in such a way to build your value.

Use testamonies from others to tell your story. People love to hear stories how something you are doing worked for others.

Remember, it is much easier to build that trust necessary by bulding your value rather than falling into those overused "5 steps to a successful sale" gimmick.

People don't like to be sold, but they love to buy! When they see the value of having you at the table...they BUY from YOU.