Ask questions that are designed to be answered in such a way to build your value.
Use testamonies from others to tell your story. People love to hear stories how something you are doing worked for others.
Remember, it is much easier to build that trust necessary by bulding your value rather than falling into those overused "5 steps to a successful sale" gimmick.
People don't like to be sold, but they love to buy! When they see the value of having you at the table...they BUY from YOU.
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