The National Association of REALTORS tells us that 66% of all
the business generated by 95% of successful professionals
today comes from only four sources:
1. Family
2. Friends
3. Acquaintances
4. Referals from the first three.
It is *16 times more profitable to market to these 4 sources than it is to find new business.
What does this mean? It appears to mean that the "plan" will include time each day paying some attention to these VIP's.
*Direct Marketing Association
1. Family
2. Friends
3. Acquaintances
4. Referals from the first three.
It is *16 times more profitable to market to these 4 sources than it is to find new business.
What does this mean? It appears to mean that the "plan" will include time each day paying some attention to these VIP's.
*Direct Marketing Association
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